Business Development Associate (Nairobi/Jo-burg/Lagos)

BUSINESS DEVELOPMENT ASSOCIATE Location: Nairobi, Johannesburg, or Lagos About the Role African Management Institute (AMI) is seeking a driven Business Development Associate to fuel the expansion of our Entrepreneurship and Management programmes across Africa. You'll be at the heart of our growth strategy, identifying and enrolling high-potential businesses into our learning solutions while forging strategic partnerships with key ecosystem players. Your work will directly impact how we scale our reach and deepen our impact across multiple African markets. What You'll Do You'll own the full sales and recruitment cycle for AMI's business and management programmes. This means building compelling relationships with business leaders and entrepreneurs, articulating the tangible value our solutions deliver, and systematically converting prospects into enrolled participants. You'll leverage multiple communication channels—video, email, phone, SMS, and social media—to connect with potential clients and tell our story effectively. Behind the scenes, you'll manage our CRM system to keep customer interactions organized and traceable. You'll dive into sales and marketing data to spot trends and craft targeted communication strategies that drive programme recruitment. As a connector, you'll coordinate with our marketing team to deliver impactful events and campaigns, while working across departments to ensure participants receive the support they need and that we capture the insights that help us improve continuously. What We're Looking For You hold a Bachelor's degree or Diploma in Business, Marketing, or a related field, or you bring equivalent practical experience that demonstrates your capability. You have three to five years working in business development, strategic partnerships, or B2B sales roles, with a proven track record in lead generation, client engagement, and deal closure. Experience in programme sales or business learning solutions is a significant advantage. You thrive in fast-paced, high-growth environments where ambition and grit are part of the culture. Your communication skills—both written and verbal—are sharp, and you carry the confidence to engage and influence senior decision-makers. You have genuine commercial instincts paired with an entrepreneurial mindset that keeps you focused on growth and results. You're exceptional at building and maintaining relationships, managing multiple opportunities simultaneously without dropping the ball, and operating with discipline through structured sales approaches. Project management comes naturally to you, and you track leads methodically from initial contact through closure. Self-driven and proactive, you own your results while maintaining full accountability. Technical Skills You demonstrate above-intermediate proficiency with CRM platforms such as Zoho or Salesforce. You're comfortable using lead generation tools like Lusha, HubSpot, or Browser AI. You can navigate content and design tools such as Canva, and you understand data and analytics platforms including Power BI and Google Analytics. You're genuinely passionate about business learning, leadership development, and SME growth across Africa. You operate with high integrity and professionalism, embodying AMI's core values of excellence, innovation, and accountability. You're ready to thrive in an evolving, high-growth environment where adaptability is essential. Why Join Us You'll work alongside a high-impact, diverse, and ambitious team united by shared values. We believe in being the best—working hard, taking pride in our work, and consistently delighting our clients with quality. We own our outcomes, never pass the buck, and hold ourselves accountable. We push limits, ask why, embrace failure as learning, and never settle for mediocrity. We act with integrity, treat people fairly, and contribute to the greater good. Above all, we prioritize team before self—we're kind, we celebrate each other's wins, and we give honest feedback because we genuinely care. Beyond the culture, you'll enjoy a hybrid working model that balances flexibility with collaboration. We invest in your growth through regular learning and coaching opportunities. You'll join monthly team social events and an annual offsite that strengthens our bonds and energizes our collective mission.