Consultant -Content Specialist, Kenya

CONTENT SPECIALIST - CONSULTANT About this Opportunity Sokify is partnering with Digital Green to find an exceptional Content Specialist to join the FarmerChat-Africa initiative. FarmerChat is an innovative AI-powered conversational platform designed to connect smallholder farmers across Africa with timely, actionable advice on crops, livestock, and livelihoods. Built specifically for low-connectivity and low-literacy environments, FarmerChat leverages conversational AI and localized content to empower farmers to make better decisions and improve their agricultural outcomes. Digital Green, a globally recognized not-for-profit organization, pioneers digital solutions and community-driven approaches that strengthen smallholder farming systems worldwide. Supported by leading philanthropic partners including the Bill & Melinda Gates Foundation, Walmart Foundation, and the UK Foreign, Commonwealth & Development Office, Digital Green works with governments and partner organizations to scale inclusive, data-driven agricultural extension services across continents. Position Details Location: Remote (based in Kenya, with regional responsibility across Kenya, Nigeria, and Ethiopia) Contract Type: 6-month short-term consultancy with potential for extension or transition to permanent employment What You'll Do As Content Specialist, you will drive FarmerChat's growth strategy through compelling, culturally relevant content that attracts, activates, and retains users. You will own the complete content and lifecycle engagement strategy, working collaboratively with regional teams, product specialists, and performance marketers to execute campaigns that deliver measurable business results. Your core responsibilities include: Content Strategy and Localization Develop and execute localized content campaigns that reflect regional crops, languages, weather patterns, and farming seasons. Collaborate with country teams across Kenya, Nigeria, and Ethiopia to incorporate on-ground insights and farmer feedback into campaign planning. Create compelling copy and messaging for acquisition campaigns, push notifications, in-app messages, WhatsApp, SMS, and feature education content. Design comprehensive onboarding, activation, and feature discovery journeys in partnership with product teams. Build seasonal and event-based engagement campaigns that resonate with local farmer communities. Lifecycle Marketing and Channel Optimization Own and optimize all lifecycle communication across push notifications, in-app journeys, WhatsApp, and emerging channels. Design and execute rigorous A/B testing on message timing, tone, format, creative elements, and personalization strategies. Define sophisticated segmentation logic and campaign triggers based on user behavior, geography, and crop context. Partner with design and product teams to ensure high-quality, conversion-focused creative assets. Establish best practices for communication frequency, cadence, and fatigue management. Growth and Social Media Strategy Build and execute a comprehensive social media strategy aligned with product features, farmer pain points, and seasonal relevance. Plan and publish high-performing posts, reels, stories, and integrated campaigns across platforms. Track performance metrics including reach, engagement, follower growth, and conversion rates. Experiment with diverse content formats to build top-of-funnel awareness and drive product adoption. Collaborate across teams to ensure brand consistency and amplify campaign impact. Performance Measurement and Optimization Establish robust measurement, reporting, and learning systems that track growth metrics and inform strategy. Use data-backed experimentation to drive continuous improvements in activation, retention, and repeat usage. Build and scale content-led growth loops across app and social platforms. Analyze campaign performance, identify optimization opportunities, and implement learnings across markets. Key Qualifications Proven experience in content marketing, lifecycle marketing, or growth marketing roles, preferably at technology, fintech, or agricultural technology companies Demonstrated success creating localized content campaigns for diverse markets, languages, or cultural contexts Strong understanding of user acquisition, activation, retention, and lifecycle marketing principles Experience with content management systems, marketing automation platforms, and analytics tools Proficiency in A/B testing, data analysis, and using insights to drive strategic decisions Excellent copywriting and creative content creation skills Familiarity with mobile app marketing, push notification strategies, and multi-channel campaigns Experience working with cross-functional teams including product, design, and performance marketing Knowledge of African markets, agricultural contexts, or emerging market consumer behavior is highly valued Bachelor's degree in marketing, communications, business, or related field This is a unique opportunity to make a tangible impact on smallholder farmers' livelihoods across Africa while building growth strategies for an innovative platform. If you're passionate about combining data-driven marketing with meaningful social impact, we encourage you to apply through Sokify.