Director, Commercial Frontline, Angola & HIMA

DIRECTOR, COMMERCIAL FRONTLINE, ANGOLA & HIMA About This Opportunity Sokify is seeking a Director, Commercial Frontline for Angola & HIMA to lead commercial strategy and drive integrated commercial priorities across our franchise and bottling system. Reporting to the Senior Director of Franchise Operations, you will serve as the key commercial partner and thought leader, ensuring that commercial strategies seamlessly integrate into our end-to-end business processes and deliver measurable system value. Your Impact You will own and drive the complete commercial agenda across the franchise and bottling network, translating strategy into action. Your responsibilities include developing comprehensive annual business plans in partnership with franchise and bottler teams, prioritizing quarterly commercial objectives, and ensuring the right resources are deployed to address market opportunities. You will lead pack architecture and beverage business model decisions, using market insights to adapt our approach based on real-time dynamics. As the right-hand person to the Franchise General Manager, you will act as the primary commercial system protagonist, providing strategic guidance and commercial approval for all marketing campaigns while ensuring complete integration with marketing strategies. You will recruit and mobilize specialized resources across affordability, premium, channel management, revenue growth management, route-to-market, and digital initiatives. Your role requires building strong working relationships across operations, customer teams, and bottling partners to overcome business challenges and accelerate growth in competitive markets. What We're Looking For You bring 10-12 years of progressive leadership experience in commercial environments, with demonstrated expertise in commercial and channel strategy, revenue growth management, segmentation, and route-to-market execution. You possess a proven track record of execution excellence combined with strong strategic and analytical capabilities. Your interpersonal, communication, and influencing abilities are exceptional, enabling you to positively impact operations, customers, and bottlers at senior levels. Experience in bottling systems, franchise operations, or commercial leadership within similar markets is highly valued. Key competencies include brand and category management, competitor analysis, digital marketing, financial forecasting, integrated marketing, KPI management, people leadership, price management, product roadmapping, promotional strategy, sales analysis, and proficiency with Microsoft Office tools. How You'll Succeed Success requires strong system acumen paired with business acumen and genuine collaborative spirit. You combine analytical and strategic thinking with deep consumer and commercial understanding, maintaining a hands-on approach to problem-solving. You thrive in networked environments, driving cross-functional support and system alignment while ensuring general managers fully own operating unit strategies. You communicate effectively with internal stakeholders, senior customer leaders, and bottling partners, translating complex commercial and strategic concepts into actionable initiatives. Location & Details Based in Nairobi, Kenya, this role involves 0-25% travel. Relocation assistance is not provided. Position remains open until June 7, 2026. Our Culture We are committed to nurturing an inclusive culture grounded in our purpose to refresh the world and make a difference. We embrace a growth mindset, take an expansive view of what's possible, and invest in continuous learning. We value four core behaviors—curious, empowered, inclusive, and agile—recognizing that how we work is equally important as what we achieve. Our 130-year legacy of success is built on this foundation, and we invite you to bring these behaviors to life in your next role.