Global Clean Cooking Marketing Strategist

GLOBAL CLEAN COOKING MARKETING STRATEGIST Department: Marketing & Creative Employment Type: Permanent - Full Time Location: Nairobi, Kenya ABOUT THE ROLE Sun King is seeking a Global Clean Cooking Marketing Strategist to design and execute transformative marketing strategies that build awareness, drive adoption, and maximize commercial returns for clean-cooking solutions across multiple markets. This is a pivotal position for scaling clean-cooking adoption globally—improving household health, reducing environmental impact, and enabling energy independence for millions of families. Your core objectives will center on three interconnected goals: developing campaigns that accelerate cooking equipment sales, implementing strategies that increase gas consumption at customer households, and building networks of entrepreneurs to distribute cooking products and cooking gas. You will craft a compelling clean cooking brand and marketing strategy that translates into actionable, ground-level initiatives delivering strong customer growth, sustainable gas sales, and consistent everyday usage. This role demands deep collaboration with in-country marketing teams, grounded in customer insights, distinctive value propositions, and cohesive brand narratives. If you excel at identifying solutions where none exist and unlocking untapped revenue opportunities, this is your opportunity to thrive. WHAT YOU WILL DO You will own the global brand and marketing strategy for clean-cooking products, ensuring alignment with company growth, profitability, and impact objectives. From day one, you will articulate and promote the clean-cooking value proposition to drive increases in average revenue per user, while implementing retention strategies that grow lifetime value across entrepreneurs, customers, and installation partners. Your strategy development will be informed by extensive field time—expect to spend 50 to 60 percent of your time in-market, understanding regional and localized nuances, gathering both qualitative and quantitative customer insights, and directly rolling out tailored plans that unlock clean-cooking adoption opportunities. You will structure data inputs, formulate hypotheses, design qualitative queries and surveys, and leverage data points to guide execution toward specific, measurable commercial outcomes. By analyzing historical customer patterns, you will recommend optimal courses of action and execution steps with measurable business impact. You will translate business goals into clear go-to-market strategies for priority regions and customer segments based on rigorous customer data analysis. This includes defining global messaging, positioning, and value propositions for clean-cooking solutions that resonate across diverse markets. Leading global product launches and integrated marketing campaigns across digital, retail, field, and partner channels falls within your scope. You will create scalable campaign toolkits and playbooks that enable effective local execution while partnering with regional and country teams to localize campaigns while maintaining global brand consistency. Consumer understanding is fundamental to your success. You will develop deep insight into clean-cooking consumers, their usage behaviors, adoption barriers, and cultural contexts. You will monitor market trends, competitor activity, and policy or donor-driven dynamics shaping the clean-cooking landscape. Brand storytelling is central to your role. You will ensure consistent, compelling narratives that communicate benefits including cost savings, health improvements, convenience, and environmental impact. You will oversee development of customer-facing content spanning sales materials, digital assets, retail point-of-sale displays, and educational tools. Collaboration with communications and PR teams on thought leadership and impact narratives will amplify your messaging. Finally, you will define success metrics and key performance indicators for campaigns, launches, and ongoing marketing programs at both global and in-market levels. You will track performance, generate actionable insights, and continuously optimize marketing effectiveness and return on investment alongside in-market teams. Regular reporting to the VP of Marketing, Commercial, and Sales teams on KPI measurement, ROI, market learnings, and strategic recommendations is essential. You will develop and roll out the Clean Cooking marketing playbook across new market entries in partnership with in-market marketing teams. IDEAL CANDIDATE You bring strategic marketing expertise with a proven ability to build brands in competitive, growth-oriented environments. You possess exceptional data analysis skills, comfort with hypothesis-driven decision-making, and the capacity to translate insights into commercial strategies. Strong project management, stakeholder collaboration, and cross-functional partnership capabilities are essential. You are resourceful, adaptable, and energized by solving complex problems in emerging markets. A passion for clean energy, cooking solutions, or development impact is valued—and yes, if you love cooking, that's a bonus.