Graphic Design Manager

GRAPHIC DESIGN MANAGER – OVERSEAS MARKETING Company: TWYFORD INTERNATIONAL (Kenya) Location: Kenya / Ghana Department: Overseas Marketing About The Position TWYFORD INTERNATIONAL is looking for an accomplished Graphic Design Manager to champion visual design excellence across our international marketing operations. In this leadership role, you will drive the creative vision for overseas campaigns, develop scalable design systems that maintain brand consistency across markets, and lead a talented design team that brings ambitious projects to life. What You'll Be Doing You will take ownership of visual design strategy for our international marketing initiatives, beginning with the creation of compelling key visuals (KV) that expand into comprehensive campaign assets. This includes developing campaign posters, social media content, promotional video covers, and materials for offline events and exhibitions that resonate with diverse audiences. Your design work will skillfully blend global brand identity with local cultural nuances, ensuring our messaging feels authentic and relevant in each market. You'll create marketing materials for new product launches, including brochures, posters, product detail page visuals, and short-form video covers that drive market impact. Beyond individual design work, you will establish and maintain a robust overseas visual design system complete with guidelines, templates, and standards that enable consistent brand recognition globally. You'll lead the design team by distributing work strategically, managing project timelines, providing creative mentorship, and cultivating a culture of collaboration and excellence. Cross-functional teamwork is essential to this role. You'll partner regularly with overseas marketing, product, sales, and other departments to translate business objectives into compelling visual solutions. You'll also stay informed about emerging global design trends and regional aesthetics, continuously elevating our visual competitiveness. Finally, you'll conduct thorough quality and compliance reviews to ensure all materials meet legal, cultural, and brand standards before launch. What We're Looking For You hold a bachelor's degree or higher in graphic design, visual communication, or a closely related discipline. You bring 5 to 8+ years of professional graphic design experience with at least 1 to 2+ years managing design teams. Your background includes work with renowned advertising agencies or large-scale commercial design projects, and you have solid knowledge of advertising workflows and industry standards. You can independently conceive and execute campaign key visuals and deliver complete design asset sets from concept to completion. You are highly proficient in Adobe Photoshop, Illustrator, InDesign, and other industry-standard design software. Your eye for design is strong—you understand color theory, possess genuine creativity, and maintain meticulous attention to detail. You're particularly skilled at navigating cross-cultural design preferences and can adapt visual styles to suit different regional contexts without losing brand coherence. You manage time exceptionally well and thrive when juggling multiple projects under tight deadlines. Your communication, coordination, and leadership abilities are excellent, and you solve problems with confidence. You demonstrate strong responsibility, precision, and composure when working under pressure. Experience with international or overseas brand projects is highly valued. Bonus Qualifications Experience designing multi-language marketing materials is a plus. Familiarity with overseas social media platforms such as Facebook, Instagram, and TikTok and their specific design requirements adds value. If you can create motion graphics, basic animations, or visual effects, that's an added advantage. Why This Opportunity You'll have meaningful influence over global brand visuals in dynamic emerging markets. This role offers genuine creative ownership and real leadership impact. You'll work within a collaborative, internationally focused environment where you can shape and scale brand recognition across borders while developing your team and advancing your career.