Marketing Manager

Job Title: Marketing Manager Company: B2Tech B2Tech is Kenya's dynamic sports betting platform committed to creating premium gaming experiences for our customers. We're looking for a creative and strategic Marketing Manager ready to elevate our brand presence, drive customer engagement, and accelerate our growth in the competitive gaming sector. As our Marketing Manager, you'll take ownership of developing and rolling out forward-thinking marketing strategies that amplify brand visibility, attract new customers, keep existing ones engaged, and fuel revenue expansion. This position demands strong expertise across digital marketing channels, proven customer engagement skills, and genuine familiarity with the gaming and sports betting landscape. WHAT YOU'LL DELIVER: Architect and execute comprehensive marketing strategies that directly support our business goals and objectives. Orchestrate integrated campaigns working closely with our sales team to maximize reach and impact across all touchpoints. Produce, review, and distribute compelling marketing content and materials across digital and traditional channels. Build and maintain a consistent, strong brand identity that sets us apart in the marketplace. Partner with the sales team on strategic business development opportunities for our sports betting product offerings. Advise leadership on brand strategy, positioning, and competitive market opportunities. Track website and platform performance metrics, spot technical issues, and recommend enhancements that improve user experience. WHAT WE'RE LOOKING FOR: Bachelor's degree in Marketing, Business Administration, or a closely related discipline. At least five years of professional marketing experience, ideally within gaming, sports betting, digital entertainment, or comparable industries. Demonstrated track record designing and launching successful marketing campaigns from concept through execution. Solid command of digital marketing, social media strategy, and content development across multiple formats. Outstanding communication abilities combined with leadership presence and strong project management capabilities. Capacity to interpret market trends and customer behavior data to shape strategic decisions. CORE COMPETENCIES: Strategic vision with strong analytical and problem-solving orientation. Fresh, creative approaches to campaign development and brand activation. Ability to work seamlessly across departments and lead collaborative initiatives. Precision focus on quality and brand consistency in all deliverables. Data-driven mindset with proficiency measuring and optimizing marketing performance. WHY THIS OPPORTUNITY MATTERS: Work at the forefront of Kenya's fastest-growing gaming industry. Join a team that values innovation, collaboration, and bold ideas. Lead campaigns that make a real difference and accelerate your professional development in a thriving organization.