Senior Account Manager, PR and Digital (Kenya)

Senior Account Manager, PR and Digital (Kenya) The Role Woodrow seeks an accomplished PR and media specialist with genuine expertise in social and digital communications. This hybrid position demands someone who excels at crafting compelling narratives and securing media coverage, while simultaneously commanding digital channels with confidence and strategic insight. You will balance traditional media relations with contemporary digital strategy. Working across multiple client accounts, you will develop integrated media strategies, identify compelling story angles, pitch journalists, manage campaigns and produce polished written content. You will also guide clients on how their stories perform across digital platforms—LinkedIn, X, Instagram, YouTube and beyond—ensuring their communications reach the right audiences effectively. As a strong writer, media operator and organised account lead, you will possess the digital fluency to understand what resonates on different platforms, how social content amplifies PR initiatives, and how data insights sharpen campaign performance. Your core strength will be bridging the traditional media world with modern digital communications to deliver integrated, high-impact work. Key Responsibilities Leading PR, Media and Campaign Delivery You will take the lead on media and communications activity across assigned client accounts. This involves developing media strategies aligned with client objectives, cultivating and maintaining strong journalist relationships, spotting news angles and timely opportunities, drafting pitches and press materials, securing media coverage across national and sector-specific publications, helping clients understand what makes stories credible and compelling, and ensuring deliverables meet deadlines and quality standards. Driving Digital and Social Communications Strategy You will integrate specialist digital knowledge into broader PR initiatives. Your responsibilities include advising clients on how social and digital channels amplify media efforts and reputation management, developing social media plans and content calendars, writing compelling social copy for organisations and leaders, leading LinkedIn strategy and executive profiling, managing relationships with creative partners, ensuring content quality and platform alignment, and leveraging performance data to refine strategy and advise clients on what works. Owning Client and Account Leadership You will serve as the trusted day-to-day partner for clients and internal teams. You will build strong working relationships, manage timelines and approvals, track account risks and opportunities, provide strategic counsel to senior colleagues, drive clarity and momentum in client meetings, maintain rigorous standards across all written work and reporting, and mentor junior team members in media, writing and digital skills. Creating Integrated Communications You will ensure media, digital and campaign initiatives work together seamlessly. You will infuse digital thinking into media campaigns from conception, identify how stories perform across earned, owned and social channels, translate complex topics into clear, engaging content, collaborate with colleagues across strategy and creative, contribute ideas to campaigns and new business opportunities, and help elevate Woodrow's integrated communications quality. Measuring and Optimising Impact You will help clients demonstrate the value of their communications investments. You will establish clear objectives, track coverage and engagement metrics, produce insightful reports that explain outcomes and implications, apply learnings to improve future planning, and share digital trends and best practices across the team. Essential Qualifications and Experience You bring approximately 5 to 7 years of professional experience in PR, media relations, corporate communications, digital communications or an integrated agency setting. You demonstrate strong media relations capabilities with an established network of journalist contacts. Your writing is excellent across pitches, press materials, client documents and social platforms. You possess a clear understanding of how digital and social channels amplify communications objectives. You have hands-on experience developing social strategies, content calendars, campaign assets and executive profile content. You handle clients with confidence and credibility, offering direct strategic advice. Your organisational skills enable you to manage multiple workstreams simultaneously while maintaining attention to detail. You work with pace and good judgment. You hold genuine interest in international affairs, business, social impact, sustainability, healthcare, finance or development sectors. You bring a builder's mindset—proactive, inquisitive and committed to strengthening Woodrow's digital and media capabilities. Measuring Success Within your first year, success will be demonstrated through clients receiving stronger integrated counsel across PR, media, social and digital; sharper, more targeted and measurably effective media activity; social and digital content that is strategically developed, consistent and clearly connected to broader campaigns; account teams feeling confident integrating digital channels into PR work; and Woodrow establishing a stronger bridge between traditional media expertise and modern digital communications excellence.