Job Description
Shopper Marketing and Activations Manager at UNCOVER
About UNCOVER
UNCOVER is a rapidly expanding skincare brand revolutionizing self-care across Africa through innovative, research-backed products and meaningful educational initiatives. We partner with leading skincare laboratories in Korea to bring advanced formulations to life, tailored specifically for African consumers. Our data-driven approach ensures we truly understand and meet the needs of the people we serve. If you're passionate about transforming how Africans approach wellness and skincare, you'll find a purpose-driven home here where every team member contributes to redefining self-care as the trusted skincare choice across the continent.
The Role
As our Shopper Marketing and Activations Manager, you'll be the driving force behind compelling in-store experiences and retail strategies that connect consumers with UNCOVER's products. Based in Nairobi, this full-time, on-site position sits at the intersection of brand, sales, and retail excellence. You'll develop and execute shopper marketing plans that boost brand visibility, encourage product discovery, and drive conversions through strategic retail and experiential activations. Your days will involve orchestrating in-store promotions, designing point-of-sale materials, and coordinating with sales and retail partners to bring campaigns to life. You'll dig into shopper insights and performance data to continuously refine your approach, optimize budgets, and maximize return on investment. Cross-functional collaboration will be central to your success—you'll work closely with brand teams, agency partners, and vendors while keeping everyone aligned on messaging and objectives. Regular stakeholder updates and performance reporting will keep leadership informed of your impact.
What We're Looking For
You bring proven experience in shopper marketing, trade marketing, or brand activation, preferably within FMCG, beauty, or retail sectors. Your strength lies in campaign planning and seamless project management, with a track record of executing retail and experiential activations that deliver results. You're analytically minded, comfortable translating shopper insights and performance metrics into actionable strategy refinements. Stakeholder management comes naturally—you build strong relationships with sales teams, creative agencies, and retail partners with ease. Your communication skills are sharp, whether crafting concise briefs, compelling presentations, or detailed performance reports. You bring creative energy and practical problem-solving ability to designing memorable shopper experiences and innovative promotions. A Bachelor's degree in Marketing, Business, Communications, or related field is required; professional certifications in marketing or brand management are a plus. Knowledge of Kenya's retail landscape and broader African consumer trends is highly valuable. Above all, you thrive in fast-moving, mission-driven environments and share our passion for putting consumers first.