Showroom Manager

SHOWROOM MANAGER – AFRICA Company: TWYFORD INTERNATIONAL (Kenya) Location: Flexible across African markets Employment Type: Full-time About TWYFORD INTERNATIONAL TWYFORD INTERNATIONAL is a prominent African manufacturer of ceramic tiles and sanitary ware, with an established reputation across multiple continental markets. We are actively expanding our operations and seeking a dynamic Showroom Manager to lead our African showroom division, bringing strategic vision and operational excellence to our sales network. The Opportunity As Showroom Manager for Africa, you will oversee all aspects of showroom operations across assigned African markets, driving sustainable sales growth while maintaining our commitment to customer excellence and operational integrity. This is a leadership role ideal for a commercially astute professional with proven retail management credentials in the ceramic tiles or sanitary ware sector, combined with the adaptability to thrive in diverse African business environments. Your Primary Responsibilities Sales and Marketing Excellence Drive showroom sales performance to meet and surpass established targets through strategic planning. Design and execute promotional campaigns within budget parameters. Develop and deploy product promotion strategies that generate measurable revenue growth. Operational Management Establish comprehensive daily, weekly, and monthly performance reporting systems. Maintain strict adherence to company policies and operational protocols. Oversee IT infrastructure and equipment maintenance to ensure seamless showroom functionality. Inventory and Stock Control Track stock movement patterns and inventory levels to optimize supply and prevent shortages or excess. Liaise with suppliers and internal teams to coordinate timely stock replenishment. Ensure meticulous product labeling, efficient storage systems, and compelling visual merchandising. Customer Service and Order Management Supervise sales and service teams to consistently deliver superior customer experiences. Manage wholesale and project-based orders while coordinating logistics and delivery schedules. Address customer inquiries, handle escalations, and provide professional after-sales support. Showroom Presentation and Visual Merchandising Strategically arrange showroom layouts to enhance customer flow and maximize sales conversion. Maintain an impeccably clean, professional environment that reflects brand standards and values. Team Development and Leadership Build and cultivate high-performing showroom teams through recruitment, comprehensive training, and ongoing development. Establish performance KPIs, conduct regular evaluations, and foster a positive, achievement-oriented workplace culture. Financial Performance and Budget Control Monitor operational expenses closely and manage budgets to protect profitability. Implement cost control measures while optimizing revenue streams to enhance overall showroom profitability. Digital Marketing and Online Presence Develop and execute digital marketing strategies across platforms including Douyin and at least three additional digital channels. Align digital campaigns with showroom objectives to strengthen brand visibility and sales. Cross-Functional Collaboration Partner effectively with warehouse, planning, logistics, and other departments to fulfill customer requirements and support business objectives. Required Qualifications Education Bachelor's degree or equivalent in Sales, Marketing, International Trade, or related discipline. Professional Experience Minimum five years in retail sales and showroom or store management roles. At least two years of direct leadership experience in ceramic tiles or sanitary ware sales environments. Proven track record managing teams of ten or more employees across multicultural settings. Demonstrated success operating a showroom generating monthly sales exceeding USD 100,000. Essential Competencies Strong cross-departmental communication and coordination capabilities. Fluent English proficiency, both written and spoken. Advanced proficiency with MS Office applications including Excel, PowerPoint, and Word. Expertise in sales planning, marketing strategy development, inventory management, and brand promotion. Analytical capability to assess customer behavior patterns and develop innovative sales approaches. Crisis management and problem-solving acumen. Advantageous Skills Working knowledge of Hindi or Somali languages. Core Strengths We Seek Retail and showroom operations management. Sales and marketing leadership. Team training and performance management. Customer experience optimization. Inventory, cost, and profitability management. Problem-solving and crisis management.