Social Media Manager (healthcare background preferred)

SOCIAL MEDIA MANAGER - PORTAL PHARMACY Location: Nairobi, Kenya Employment Type: Full-Time Start Date: Immediate About This Opportunity Portal Pharmacy, a dynamic player in the pharmaceutical and skincare retail space, is seeking a Social Media Manager to drive our online presence and accelerate sales growth. This is your chance to combine creative storytelling with strategic selling in the healthcare and beauty sector. We're especially interested in candidates with a healthcare or skincare background—whether that's pharmacy qualifications, pharmaceutical technology, dermatology knowledge, or relevant wellness experience—who can authentically connect with our audience. What You'll Be Doing You'll take ownership of our social media strategy across Instagram, Facebook, TikTok and emerging platforms, creating content that educates, engages and converts. Your day-to-day will include developing monthly content calendars that align with our business goals, producing and editing high-impact short-form videos and reels, and crafting compelling copy that drives action. You'll be the face and voice of Portal Pharmacy online—responding promptly to inquiries, recommending products with confidence, and skillfully guiding conversations toward sales. Beyond content creation, you'll monitor performance metrics, identify trends, collaborate with influencers and brand partners, and work closely with our pharmacy and beauty teams to ensure every piece of content is accurate, informative and engaging. What We Need From You You bring minimum three years of hands-on social media management experience for established businesses or brands. You're a proven salesperson who can turn social conversations into customer orders. Your technical skills include proficiency with Canva, CapCut, Adobe Creative Suite or comparable tools, plus a strong grasp of photography, videography and content creation. You're comfortable on camera, skilled at copywriting, and deeply familiar with platform-specific best practices across all major social channels. Beyond the technical, you're organised, a strong communicator with excellent customer service instincts, and you stay current with digital marketing trends. Most importantly, you understand that social media success in healthcare means balancing education, trust-building and community engagement with genuine sales conversion. Why This Matters This role suits someone who is genuinely passionate about digital marketing, healthcare and skincare, and who believes that great social media is about far more than aesthetics. You see social platforms as a space to educate customers, solve their problems, build lasting relationships and grow a loyal community—all while hitting commercial targets. To Apply Send your CV and portfolio to recruitment@portalpharmacy.ke. Please include links to social media accounts you've previously managed or other relevant digital work samples.